The Selling Process
The Home Selling Process
Selling a home typically includes many of the following elements. We will
be your resource and guide every step of the way. We promise to:
- Determine your needs and priorities;
- Establish pricing strategy;
- Discuss marketing plan to receive maximum exposure;
- Design and implement marketing plan;
- Complete home enhancement recommendations;
- Carry out scheduled marketing activities;
- Show the property to brokers and prospective buyers;
- Communicate with you on a regular basis;
- Monitor results of marketing activities;
- Modify marketing plan and pricing strategy as necessary;
- Review, present, discuss offer and assist you in reaching an agreement;
- Discuss and clarify proposed terms and conditions
- If counteroffer is needed, negotiate on your behalf;
- Secure deposit of buyer’s earnest money;
- Follow up steps to closing -title search, preliminary title report to buyer and inspections;
- Arrange for completion and removal of remaining contingencies;
- Conduct buyer’s final walk-through of property;
- Confirm completion of final steps to settlement;
- Attend closing.
Key Market Factors
How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home you can get significant control over market time. The proper balance of these factors will expedite your sale:
Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.
Buyers compare your property against others in that neighborhood and new construction in the area. Buyers interpret value based on available properties on the market.
The real estate market may reflect a “buyer’s” or “seller’s” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.
The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis will assist you in determining the most competitive and best possible price.